ZeykoAD, a leading system integrator based in Korea, has selected Zytronic’s ZYBRID touch sensors for a family of next-generation public information systems that deliver user experiences inspired by the latest mobile  handsets.
 
The new touch display systems are being installed in shopping hubs and in passenger concourses in the Seoul underground rail network, and appear similar to a scaled-up smartphone. Users can select from several features via the color display, which presents touch-sensitive icons in an intuitive, accessible layout. Information available includes local maps, shopping plans and travel timetables, as well as details of restaurants and other facilities. The terminals also provide public Internet access, as well as a VoIP ‘phone handset allowing users to place ‘phone calls by calling up a soft keypad on screen.  When not in use, the large display is able to present advertising, or other messages, which allows the operator to build extra sources of revenue.

“By providing easy access to local information using durable touch sensor technology and modern smartphone ergonomics, we can help numerous types of providers to enhance delivery of services,” says Jung In Joo, CEO of ZeykoAD.  “The super-large bezel-free touchscreen is central to our vision, and our evaluation identified ZYBRID as the best possible solution.” According to Mr Joo, “Only ZYBRID was able to support the desired visual styles, as well as sunlight readability, extremely high resistance to damage – which is critical for an application situated in an unsupervised location – and wipe-clean capability, to deliver the lowest total cost of ownership for the operator.”